“i am often asked why i don’t do commercials or ad campaigns or music videos and why i’ve turned down small fortunes from the corporate universe in favor of just carrying on with my own things.
i like to take walks. i like hiking in the woods around here and climbing the foothills and exploring the coast. it clears my head. i find new things. it’s something i’ll probably always enjoy doing.
so somebody comes along and says hey, i hear you like to take walks. how about i pay you to walk? you just have to walk around my house in circles for eight hours a day wearing a sandwich board that has a picture of my product on it.
no, i’d rather just walk through the woods and explore my own places out there, thanks.
but what difference does it make? as long as you’re walking, why not make a lot of money from it at the same time?
because money’s not the reason i take walks. it doesn’t really factor into it. i take walks because i enjoy doing it. it’s something i’d do if i was rich and it’s something i’d do if i were poor. i guess maybe someone might pay me to walk around in the woods someday but i’m gonna keep doing it anyway.” – Don Hertzfeldt
This is why I’m giving up copywriting.