say ‘why’ not ‘what’

Simon Sinek: How great leaders inspire action

Essentially, the equivalent of “If you want to build a ship, don’t drum up people together to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea” (Antoine de Saint-Exupery) applied in marketing. And essentially, how every consumer is really a Ris Low–“it’s all about ME.”

Love how he illustrated the point with “Martin Luther King said ‘I have a dream’, not ‘I have a plan’.


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